At this year’s PRINTING United Expo in Orlando, Fujifilm North America Corporation, Business Innovation Division, is preparing a showcase that reflects both its technological strength and its broader campaign message: helping print providers “Make More.” Booth #3021 will be a concentrated demonstration of how Fujifilm intends to respond to the shifting pressures of the print industry—labor shortages, rising costs, compressed turnaround times, and ever-tightening customer expectations. The company is positioning itself not just as a vendor of hardware, but as a partner offering automation, workflow intelligence, and creative flexibility that translate into competitive advantage for print service providers.
The product lineup reflects this strategic emphasis. At the core sits the ACUITY TR™, a 64-inch roll-fed printer powered by AQUAFUZE® Ink Technology. Its water-based UV ink balances sustainability and high-quality output, a rare combination in wide-format applications. This technology will resonate with commercial printers who want to expand their service offerings into eco-conscious markets without sacrificing vivid color expression. Alongside it, the REVORIA PRESS™ EC2100S and SC285S will debut expanded specialty toners, particularly the new Silver and White options, which unlock higher-value applications in luxury print, packaging, and creative marketing. Their sibling, the REVORIA PRESS PC1120, remains a flagship of versatility, offering six-color configuration with options like gold, pink, and textured clear, producing at high speed with resolutions that preserve fine detail across diverse substrates.
Fujifilm will also highlight the APEOS™ multifunction print solutions, a line of A3 and A4 MFPs that extend well beyond standard output. These devices integrate cloud connectivity, high-speed scanning, and advanced security features, designed for a world where offices are hybrid, workflows are increasingly digital, and print must dovetail seamlessly with cloud ecosystems. Their inclusion in Orlando underscores that Fujifilm is aiming to serve not just high-volume commercial operations but also small and medium-sized businesses adapting to digital-first models.
Software and workflow automation remain central to the showcase. The newly tailored REVORIA XMF™ PressReady Lite provides a lightweight yet powerful automation suite for smaller firms. By simplifying preflighting, job grouping, and error detection, it directly addresses labor shortages by reducing operator dependency. Meanwhile, ColorPath® SYNC introduces cloud-driven, standards-based color alignment tools. These ensure consistent output across multiple devices, an area where skill gaps in the workforce often translate into wasted time and costly reruns. By embedding professional services into this offering, Fujifilm signals its intent to be a trusted advisor rather than just a supplier of software licenses.
Beyond the machines, Fujifilm intends to engage attendees with experiences that make the technology tangible. The Aspire Program offers training resources and CMYK+ growth strategies, providing both technical and financial tools to help service providers identify profit opportunities. Augmented reality demonstrations will allow visitors to virtually step inside the J Press 750HS and FP790, literally peeling back the doors to understand the inner mechanics of Fujifilm’s inkjet innovation. Complementing this is a showcase of inkjet printheads, including the newly launched SKYFIRE™ SF600, capable of high-resolution, high-speed jetting across a broad spectrum of inks and applications. By also featuring its STARFIRE® and SAMBA® printhead families, Fujifilm connects the present expo with its long-standing industrial pedigree.
Fujifilm’s messaging is clear: “Make More” is not just a slogan but a holistic proposition. More impressions, more efficiency, more color options, more creative applications, more ROI for print service providers. The campaign extends beyond Orlando, with plans to ripple across global events, a redesigned Chicago showroom, and updated marketing. In a market where many providers are looking for pathways to survival, Fujifilm is aiming to reframe the conversation toward growth and innovation.
This year’s PRINTING United Expo promises to be a moment where Fujifilm asserts its role as both an innovator and a strategic partner. By combining hardware breakthroughs, workflow automation, software intelligence, and experiential training, the company is not just demonstrating print engines but offering a blueprint for how providers can remain competitive and profitable in a challenging environment. The booth may carry the number 3021, but it feels designed to be a rallying point for an industry searching for a sustainable future.